LoyaltyPlant at the L&L Hawaii Barbeque 2024 Partner Convention: Success with a Global Brand in Numbers.
Recently, LoyaltyPlant attended the annual convention of our partner, L&L Hawaiian Barbecue, in the vibrant city of San Antonio, Texas. The event gathered hundreds of franchisees, suppliers, and managers from across America. During the conference, Evgenia Mkrtychian, our Head of Customer Success from New York, closely engaged with franchisees, discussed upcoming growth plans, and received feedback about LoyaltyPlant.
LoyaltyPlant has developed a mobile customer engagement platform, comprising a mobile app with in-app marketing and a loyalty program, website, and a CRM system. Currently, more than 137 locations across the USA have been actively using our application for over four years!
How it all begun
Let’s rewind to the beginning to grasp the necessity for the digital change of L&L Hawaii Barbeque. Established in the 1950s, the brand has flourished for over half a century, focusing primarily on in-store operations.
However, with the evolution of technology and significant global shifts, the emergence of the online realm has posed a considerable challenge. This challenge has directly impacted the brand’s extensive network, requiring adaptation to this new reality and ensuring seamless functionality across all its locations.
Our journey with L&L Hawaii Barbeque commenced four years ago. During this time, we crafted a holistic strategy that seamlessly integrated all critical elements of the mobile customer engagement platform:
• a mobile app with in-app ordering • comprehensive loyalty program with gamification mechanics • a referral program that brings thousands of dollars in extra profit from new users • analytics tools that allow to build more efficient campaigns • CRM system with various marketing modules
By the way, don’t miss reading a post about how we generated over $20,000 in profit with a lottery campaign for L&L Hawaii Barbeque!
To provide context for the current situation, we’ve highlighted several showcasing facts that demonstrate how our work has made a difference for businesses in numbers during these 4 years of work with L&L Hawaii Barbeque.
Here are 4 facts that speak for themselves:
1. 60% of app users started to order more frequently after installing the L&L Hawaiian Barbecue mobile app.
2. We’ve launched several brand-wide campaigns aimed at encouraging repeat purchases and stimulating downloads, resulting in revenue growth of over 67% for our targeted menu positions.
3. Remarkably, 82% of users rated their satisfaction with the L&L app as high, giving it scores between 8 and 10 (the survey was conducted through the mobile app)
4. Award Recognition: The L&L & LP Case Study garnered acclaim, receiving the prestigious Platinum Award in the Mobile/App Category at the 2023 dotComm Awards, reaffirming our commitment to excellence and innovation.
Want to Grow Like L&L Hawaiian Barbecue and Even More?
If you’re interested in creating a revenue-increasing mobile application like L&L Hawaii Barbeque’s or want to learn how to grow online ordering volumes in your restaurant chain, leave your contact details here, and our team will assess your business potential and suggest optimal solutions that can drive real revenue growth.
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