Smart landing pages – attract guests quickly and easily
Smart landing pages from LoyaltyPlant simplify the ordering process, boost conversions, and enhance customer engagement. With deep links, automated promo codes, and QR code ordering, these pages turn guest interest into action—driving more sales with minimal effort. Discover how they can elevate your restaurant’s marketing and operations.
Restaurant marketing isn’t just about attracting new guests—it’s about making it as easy as possible for them to place an order. The smoother and more convenient the process, the more likely they are to complete their purchase.
What are smart landing pages?
Smart landing pages are special web pages designed for promotions and offers that immediately drive guests to take a specific action. For example, they can automatically open the restaurant’s menu or activate an offer without requiring the guest to enter a promo code manually.
Depending on whether the user has the restaurant’s app installed, the smart landing page will either redirect them straight to the app or guide them to the download page. If the app isn’t installed, the system detects the device type and directs them to the appropriate store (App Store or Google Play), or to the restaurant’s delivery website with a pop-up prompting app installation.
Although neither Apple nor Google supports automatic promo code application after app installation, our technology overcomes this limitation. We’ve developed a mechanism that eliminates the need for users to manually enter promo codes, making the process fast, convenient, and fully automated.
Managing these landing pages is simple and efficient: everything is configured directly within LoyaltyPlant’s CRM, with no need for developers or designers. You simply choose the type of landing page, set the parameters, and it’s ready to use.
With smart landing pages, your restaurant can easily launch promotions, marketing campaigns, and accept orders via QR codes. This not only reduces the workload for your team but also enhances customer engagement with your services—whether it’s your mobile app, loyalty program, or online ordering system.
Why does your restaurant need smart landing pages?
- Higher order conversions
An intuitive interface and minimal steps to complete a purchase increase the likelihood of guests finalizing their orders. This means more visitors turn into paying customers, resulting in higher sales for your restaurant.
- More orders without additional costs
QR code ordering reduces staff workload and speeds up service. Guests place their orders independently, helping you increase table turnover and boost average check sizes.
- Seamless promotion & engagement
Smart landing pages allow you to engage customers even outside your restaurant. You can share landing page links via email campaigns, social media, or online ads, informing guests about promotions and encouraging them to place an order—even if they haven’t downloaded your app yet. This is a simple yet effective way to keep your restaurant top-of-mind and drive repeat purchases.
Key features of smart landing pages
Deep link support
Smart landing pages detect whether a guest has the app installed. If not, they are automatically redirected to the website with a prompt to download the app. If the app is already installed, the system recognizes it and uses deep links to open the relevant page directly within the app—reducing steps to purchase and increasing conversions.
Automated promo code application
Instead of remembering or manually entering a promo code, guests can simply scan a QR code leading to a landing page with an embedded promo code.
- If the app is installed, the customer is taken directly to the relevant page, and the promo code is applied automatically.
- If the app is not installed, the landing page prompts the user to download it, and once opened, the promo code is applied without any extra steps.
This streamlined process removes obstacles to ordering and increases conversion rates.
⚠️ In rare cases, automatic promo code activation may not work due to mobile OS restrictions, such as specific privacy settings enabled on the user’s device.
In-restaurant QR code ordering
Guests can scan a QR code placed on their table to instantly access the restaurant’s menu and place an order without waiting for a server. The table number is automatically transmitted to the restaurant’s system, and the order is immediately sent to the kitchen.
- Result: Faster service, reduced staff workload, and a more convenient experience for guests.
Fast pre-ordering via QR code
This feature is especially valuable for high-traffic restaurants, such as food courts, cafés in business centers, and quick-service restaurants (QSRs). Guests can scan a QR code placed at the entrance, in advertisements, or on your website, select their meals, and pay online.
By the time they arrive, their order is ready for pickup—eliminating queues and wait times.
- Result: Faster service, improved efficiency during peak hours, higher throughput, and reduced strain on staff.
How to get started with smart landing pages?
Ready to attract more guests and boost brand loyalty? Try LoyaltyPlant’s smart landing pages—simply fill out the form to discover how to make your customer’s journey to purchase as smooth and efficient as possible!
