LoyaltyPlant at the KFC Tech + Digital Summit 2025: 3 Takeaways
At the KFC Tech + Digital Summit 2025, LoyaltyPlant turned innovation into action! From a gamified summit app to smart engagement strategies, discover 3 takeaways that can supercharge restaurant growth and loyalty.
At LoyaltyPlant, we believe that true digital transformation in the restaurant industry starts with an engaging customer experience that drives real business growth.
That’s why we don’t just build apps or loyalty programs — we create comprehensive digital ecosystems that help restaurant brands connect with their guests in meaningful ways, navigate the fast-evolving digital landscape, and tap into our deep expertise to grow sustainably.
This philosophy was at the heart of our participation in the KFC European Tech & Digital Summit 2025, held this October in Madrid — an event that brought together numerous participants, including KFC franchisees, technology partners, and global teams from across Europe.
For us, it was an inspiring opportunity to represent LoyaltyPlant, meet our current KFC partners in person, exchange insights with key leaders, and discuss bold digital strategies to make the brand’s growth in 2026 even stronger.
Takeaway #1: 11 herbs & spices spark customer love — our five key ingredients turn it into sustainable restaurant growth.
Global brands like KFC set the highest standards for technology, usability, and scalability. At LoyaltyPlant, we’re proud that our platform consistently meets — and often exceeds — those expectations.
Our “golden standard” product approach ensures:
- Upsell-Focused UX
- Omnichannel Engagement
- Gamification & AI
- Expert Guidance
- Mission-Driven Team
In short, we empower our partners to focus on their business while LoyaltyPlant handles the technology, marketing, and data-driven growth behind it.
Takeaway #2: Bringing the KFC Summit to Life with a Custom App
To make the event experience truly immersive and meaningful, LoyaltyPlant developed a dedicated KFC Summit App. Our goal was to give attendees the same sense of engagement and delight that KFC guests experience every day — turning the summit into an interactive, memorable journey rather than just a series of sessions.
The app featured the full summit agenda, venue map, and live event updates — all wrapped in the familiar UX design and gamified loyalty logic of a real KFC app. Guests could explore different sections, complete goals, unlock rewards, and even place orders, creating a hands-on experience that demonstrated how digital engagement drives customer excitement and loyalty.
The most engaging part of the app was, of course, a game! The Finger Lickin’ KFC mini-game was fully customized for the brand and built around a simple, addictive idea: slice real KFC dishes while avoiding the fakes like pizza, fries, and other non-KFC items. Those who completed the challenge entered to win the grand prize — an iPhone 17.
To keep the experience seamless, we used smart landing pages that guided attendees from playing the game to downloading the app and activating their rewards.
This play-to-win mini-game became a standout engagement tool, cutting through the noise and resonating especially well with Gen Z attendees.
The feedback was fantastic: attendees loved how the app brought the KFC brand to life in a fun, interactive, and innovative way.
Takeaway #3: Strong connections and a shared vision for 2026
It was a true pleasure to meet in person both the KFC markets already powered by LoyaltyPlant and those just beginning their digital transformation journey. We exchanged ideas, discussed future goals, and strengthened our collaboration for the year ahead.
Our Founder & CEO, Vas Dichenko, took the stage with an inspiring session titled “The App That Actually Grows Your KFC Franchise: 7 Pitfalls to Avoid.”
Alina Kiptyk, CEO of KFC Ukraine Franchisee, and Ivan Tymko, Country IT Manager, presented a powerful case study on how KFC Ukraine advanced technologically this year, introducing App, Web, Kiosk, Delivery, and Loyalty — and grew from 0 to 100 in just one year.
The summit was a reminder of what’s possible when shared vision, technology, and collaboration come together — setting the stage for an even stronger 2026.
A truly global team with one mission
Today, LoyaltyPlant is an international team of 100+ professionals in 30+ countries worldwide, united by a shared goal: helping restaurant brands achieve remarkable growth through technology and loyalty.
We’re deeply grateful to the organizers of the KFC Tech + Digital Summit 2025 for bringing together such an inspiring community of innovators. It was a privilege to take part in this event, and we’re already looking forward to next year’s summit — ready to contribute even bolder ideas to the future of KFC’s digital journey!
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