Looking Ahead to 2025: Key Highlights from 2024 and How LoyaltyPlant Will Drive Your Business Growth in the New Year
Get ready for 2025 with LoyaltyPlant’s game-changing updates! From a gamified loyalty system to AI-powered campaigns, we’ve enhanced every aspect of your restaurant’s marketing. Dive into this article to see how these innovations can drive your business growth, plus a sneak peek at exciting features coming next year.
2024 has been a year of major updates and meaningful improvements focused on one thing—our clients’ success. Throughout the year, we didn’t just add new features; we enhanced a comprehensive ecosystem designed to simplify online sales, make marketing more effective, and create personalized and truly memorable guest interactions.
In this article, we’ve gathered the key product updates already empowering restaurants worldwide to grow and achieve remarkable results. Plus, we’ll give you a glimpse into our plans for 2025 and share the areas we’ll focus on in the coming year.
So, what’s new? How can these updates make your business even stronger? Let’s dive in together! 🚀
1. Gamified Tiered Loyalty System: Inspiring guests to return again and again
Today’s guests expect more from restaurants than just delicious food and quality service. They want to feel valued and cared for. That’s why at LoyaltyPlant, we’ve developed a Gamified Tiered Loyalty System. It’s not just engaging but creates an emotional connection with guests, encouraging them to “stay in the game,” order more frequently, and feel rewarded for their loyalty.
How does it work?
Every guest becomes part of an exciting game where orders and other actions help them progress to new levels, unlocking exclusive perks along the way. The higher the level, the more valuable the rewards: from small treats at the start to unique off-menu items and special offers at advanced stages.
How does this benefit your business?
- Increased order frequencyGuests are motivated to return more often and place new orders.
- Higher average checkGuests aim for higher levels and more valuable rewards.
- Unique experienceGamification makes visiting your restaurant fun and memorable.
Read here more about how the Gamified Tiered Loyalty System can help your restaurant attract guests and boost revenue.
2. AI-powered campaigns: automate guest retention and boost sales
Personalization is what guests expect in today’s world. However, the manual setup of tailored offers takes too much time and resources. That’s why at LoyaltyPlant, we’ve introduced AI-powered campaigns that handle routine tasks autonomously, bringing guests back again and again.
How does it work?
These are marketing campaigns powered by artificial intelligence for personalized engagement. AI algorithms analyze guest behavior and order history to automatically create tailored offers for each customer. Guests receive exactly what they want—favorite dishes or deals perfectly matching their tastes and preferences. And the best part? The process runs entirely on autopilot, with AI working 24/7. 🤖
How does this benefit your business?
- Enhanced marketing effectivenessAI creates offers that truly interest your guests.
- Time and resource savingsNo manual setup required—AI handles it all on autopilot.
- Increased revenuePersonalized promotions improve conversion rates and the average check.
Learn more in this article about how AI-powered campaigns can help you automate marketing and drive sales in.
3. Smart landing pages: attract guests without barriers
Restaurant marketing isn’t just about attracting new guests; it’s about converting their interest into orders without unnecessary hurdles. Complicated interfaces and lengthy ordering processes drive customers away. That’s why at LoyaltyPlant, we’ve developed Smart landing pages to make ordering as easy and convenient as possible.
How does it work?
These are specialized pages designed for promotions and offers that direct guests to a target action in the app via deep links. They can automatically open a specific restaurant’s menu, help place an order for a chosen table, or activate a gift in the loyalty program—all without manual input or promo codes.
Smart landing pages are created directly in the CRM, either using ready-made templates in your brand style or with a unique design fully adapted to your branding. Setup takes just a few minutes and doesn’t require developer assistance.
How does this benefit your business?
- Higher Conversion RatesSmart Landing Pages shorten the customer’s path to ordering, increasing the likelihood of purchase.
- Increased EngagementLanding pages encourage guests to interact with your brand through personalized offers and ease of use.
- Convenient AttributionEasily promote campaigns and track their performance across channels and specific pages.
We’ll soon share an entire post dedicated to Smart Landing Pages with you!
4. QR Code ordering: simpler than ever
QR Code ordering is a technology that lets your guests place orders quickly and effortlessly by simply scanning a QR code. This system integrates with your app and website, automating the ordering process for guest convenience while optimizing staff workflow.
How Does It Work?
1. Capture attentionA guest notices a prompt: “Scan the QR code to order at your table or skip the line.”
2. Scan the codeThe QR code directs the guest to the app or website, automatically opening the order creation page for the specific restaurant and table.
3. Deep link convenience
- If the guest already has the app, it opens automatically.
- If the app isn’t installed, the guest is directed to a landing page with “Download on the App Store” or “Download on Google Play” buttons (based on their phone’s OS).
4. Quick App InstallationIf the guest installs and opens the app within 10 minutes, the system redirects them to the order page for the desired location.
How does this benefit your business?
- Reduced staff workloadCashiers and waitstaff no longer need to manually take orders.
- Faster table turnaroundGuests order more quickly, eliminating queues.
- Convenient paymentsAll QR Code orders are paid for in-app, ensuring a fully contactless and seamless experience.
5. And Hundreds of Other Improvements
This year, we’ve also implemented a wide range of enhancements to make LoyaltyPlant even more effective, flexible, and user-friendly. Here are some highlights:
📢 Enhanced “News” Campaigns: Added CTA options, dynamic audience management, and control groups to give you more control over campaign performance.
🔗 Enabled Deep Link Support: Allowed quick navigation to specific app sections for a seamless user experience.
🌍 Support for 10+ New Languages: Including French, Bulgarian, Georgian, and many others to serve a global audience.
🎁 Flexible Gift Cost Configuration: Ensured accurate POS and fiscal reporting for tax compliance.
🔔 Updated Push Notification Protocol: Guaranteed stable delivery for audiences exceeding 100,000 users.
🗺️ Improved Delivery Zone Management: Added greater flexibility and new tools for precise configuration.
🎯 Expanded Targeting for Marketing Campaigns: Enabled targeting based on order modifiers for deeper personalization.
🍽️ Revamped Menu Editing Tools: Introduced bulk editing and gift item management to save time.
📊 Enhanced Campaign Analytics: Made campaign statistics more detailed and actionable.
📝 Streamlined App Feedback Collection: Improved gathering of reviews in app marketplaces.
🛒 Customizable Order Status Icons: Enabled unique icons for different order types to improve clarity.
⚙️ Flexible Campaign Restrictions: Added settings for multiple gifts or promotions in a single order.
🖱️ Improved CTA Campaigns: Optimized for specific processes, such as take-away.
💸 Flexible Discount Rules: Introduced the ability to exclude discounts for combo sets (available for Syrve POS only).
And that’s just the beginning! Follow us on Linkedin, Facebook & X to stay updated on the latest features and news. 😊
What’s New in 2025?
At LoyaltyPlant, we’re always striving to enhance our product to help your business boost profits and deliver unforgettable experiences for your customers. In 2025, our focus will be on further improving the UX/UI of the mobile app, making it even more intuitive, user-friendly, and effective in driving results for your business.
1. Enhanced UX/UI for the Menu Catalog
- Revamped Design: The app will feature a more lightweight, modern, and intuitive interface for users.
- Expanded Customization Options: New tools for personalization will allow you to tailor menu sections, dish cards, and categories to meet your brand’s unique needs.
- Highlighting Popular Items: Easily spotlight bestsellers and in-demand categories to attract guest attention.
- Tags in the Menu: Indicators like “Spicy,” “Vegetarian,” “Halal,” and others will help guests quickly find dishes that match their preferences.
2. Dynamic Stories on the Home Screen
- New Interactive Format:Dynamic stories will make app interactions more engaging, capturing attention and enhancing user involvement.
- Updates and Promotions:Stories will become a tool for quickly and effectively informing users about news, promotions, and exclusive offers.
- Convenient Navigation:Simple and intuitive navigation between stories, with viewed content automatically marked, ensuring a seamless user experience.
3. Convenient and Quick Location Selection
- Location memory: the app will remember the last address or pick-up location, automatically applying it along with relevant content.
- Smart location selection: for new users, locations will be automatically suggested based on their geolocation.
- Manage saved locations: users can add and edit saved addresses with just a few clicks, making the ordering process more streamlined.
4. Interactivity and Animations Across All Elements
Engaging Animations at Every Step: Adding animations that enhance user interactions throughout the app, such as:
- A splash screen at app launch
- Smooth transitions between screens
- Animations when adding items to the cart
- Interactive effects during order tracking
Increased User Satisfaction: Animations have proven effective in enhancing the user experience, reducing frustration during wait times, and making app interactions more enjoyable.
Additional Enhancements: Planned upgrades to interactive elements will make the app even more engaging and user-friendly, including the addition of a delivery tracking widget on the lock screen.
5. Dark Mode
- Dark Mode: The app will introduce support for a dark interface mode.
- Interface Customization: The app design will automatically adapt to the device’s selected color scheme.
This is just a glimpse of the improvements we have planned for the mobile app. We’re actively working to make your customers’ experience even more seamless and enjoyable. Stay tuned for updates—we’re committed to surprising you with exciting new features!
Looking to launch delivery and implement a modern loyalty program for your restaurant?
Click here to get a free analysis of your online sales channel. Our team will soon provide tailored solutions to help you increase guest loyalty and restaurant revenue.
