Bringing the Aloha Spirit to Digital Ordering: LoyaltyPlant & L&L Hawaiian Barbecue

At LoyaltyPlant, we love sharing the stories behind the brands we work with – especially when those brands have a unique heritage, strong customer loyalty, and ambitious digital goals. Today, we are excited to spotlight one of our restaurant partners: L&L Hawaiian Barbecue, a well-known Hawaiian-inspired restaurant chain with a global presence and a rich history.

Founded in Honolulu, Hawaii, L&L Hawaiian Barbecue has grown into an internationally recognized restaurant brand with approximately 200 locations across the United States, New Zealand, Japan, the Philippines, Malaysia, and Indonesia. The brand is famous for bringing the Hawaiian plate lunch tradition to a broader audience – combining generous portions, island-inspired flavors, and a casual dining experience that has attracted loyal customers for decades.

The story of L&L traces back nearly 70 years, when founders Johnson Kam and Eddie Flores Jr. introduced their unique take on Hawaiian comfort food to customers in California and beyond. Over the years, the brand has evolved into much more than a restaurant chain – it has become a recognizable part of Hawaiian food culture internationally.

As customer expectations around convenience and digital experiences continue to grow, L&L Hawaiian Barbecue has been investing in strengthening its direct communication channels and online ordering experience. Together with LoyaltyPlant, the brand launched its mobile app project across locations, focusing on building a stronger direct relationship with guests while making ordering faster, simpler, and more engaging.

The mobile application allows customers to conveniently browse the menu, place online orders, receive personalized offers, participate in loyalty programs, and stay connected with the brand directly through their smartphones. The goal is not only to improve convenience but also to create a more personalized and rewarding guest experience.