AI-powered campaigns: automate a personalized approach and boost sales with ease
The restaurant business is facing serious challenges: competition is increasing, and attracting and retaining customers requires more and more effort. Collecting and using customer data, as well as automating marketing processes, are becoming key factors for success.
AI-powered personalized campaigns are here to save the day, not only keeping your active guests engaged but also winning back those who’ve stopped visiting. In this article, we’ll take a closer look at how these campaigns work, what sets them apart, and how they save significant time, marketing expenses, and financial resources while boosting revenue.
What are AI-powered personalized campaigns?
An AI-powered personalized campaign is a marketing campaign driven by artificial intelligence that creates tailored offers for each customer based on their order history and preferences to boost revenue. Using advanced data analysis, these campaigns provide 100% personalization, operate autonomously, and send sequences of push notifications with unique offers directly to customers through the mobile app.
This approach enhances customer engagement, significantly increases business profitability, and fosters lasting relationships. By leveraging AI and RFM (Recency, Frequency, Monetary) analysis, customers are segmented into cohorts, allowing each group to receive the right offer at the right time.
The system can even select and send gifts based on a cohort’s past purchases, making customers feel genuinely valued and adding a special touch that transforms occasional visitors into loyal fans.
Why it’s unique in the market
⚙️ Data Management:
The system analyzes customer preferences and RFM metrics (recency of last visit, purchase frequency, and monetary value), automatically launches A/B tests with control groups, and provides visualizations of campaign performance, including ROI calculations.
🔑 100% Personalization:The system offers personalized promotions, choosing the most suitable one from pre-approved options, sends push notifications addressing customers by name, and uses smart notification sequences to create a sense of personal interaction.
♻️ 24/7 Autonomous Operation:The campaigns work autonomously without requiring manual relaunch, regularly analyzing the audience, gathering new segments, forming control groups, and automatically relaunching to maintain activity. They adapt offers to current guest needs and provide up-to-date reporting.
📊 Advanced Analytics:
Detailed reports allow you to assess the impact of campaigns on sales and accurately calculate return on investment. By using control groups, you can measure the true effectiveness of each campaign, compare results between targeted and non-targeted audiences, and gain deeper insights into customer behavior.
6 Steps to launch AI-powered campaigns
AI-powered campaigns create personalized interactions for customers based on their order history, preferences, and purchase frequency.
The main goal of such campaigns is to tailor the perfect offer based on the guest’s tastes and habits. This could be a free dessert or any other menu item that motivates the guest to place an order within a limited time frame.It’s also important to note that depending on how “lost” a customer is (e.g., 1 week or 1 month), a more valuable or less valuable gift will be sent to avoid overpaying for those who are likely to return on their own, while giving more attractive offers to those who are less likely to return, maximizing their incentive to place an order.
Case study and business results
Since launching AI-powered campaigns for various customer segments at one of our key clients, Papa Johns UAE—operating over 90 locations in Dubai—we’ve achieved a consistent monthly growth in marginal profit from direct online orders, both through the app and the website.
What we did:
• Targeted Audience Segment: Customers who previously ordered but haven’t placed an order in the last 1-2 months.
• Result:
Result: A 7% increase in monthly marginal profit from smart AI campaigns (June 2024).
AI-powered personalized campaigns are not just a tool for customer retention—they’re a powerful mechanism for driving profit growth and enhancing loyalty.
With a combination of advanced personalization, automation, and analytics, restaurants can not only retain existing customers but also significantly increase their sales. The best part? The campaigns operate entirely autonomously, requiring no manual support, so you can focus on other priorities while the system works to grow your business.
Are you ready to elevate your restaurant's profitability?
Find out how you can launch AI-powered campaigns for your restaurant chain and get a free business review of your online sales channel from the Loyalty Plant team.
