Restaurant Loyalty & Digital Ordering Mobile Solution

We empower innovative restaurant brands to achieve game-changing business results by building rewarding customer relationships

Trusted by 630 restaurant brands in 13 countries

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Restaurant Mobile Apps That Mean Business

LoyaltyPlant is a food ordering and loyalty card app solution
for restaurants worldwide with a proven track record of achieving 12%+ revenue growth

White-label restaurant mobile app

to engage restaurant guests and create strong, personalized, and emotional brand-customer relationships

CRM system

to manage the restaurant app and loyalty program; launch successful marketing campaigns based on behavioral analytics

POS integration

to create a native solution compatible with your current business ecosystem, enabling digital order processing and real-time operational feedback

Dedicated Customer Success Team

to act as your trusted advisor from day one, focused on maximizing our solution’s impact on the business

Achieve outstanding results with LoyaltyPlant

Industry-best same-store sales growth

12% same-store sales growth
case-study

New cost-efficient revenue streams

30-50% in-app campaign
conversion rates
case-study

True loyalty and strong brand-customer relationships

37% app penetration in sales
case-study

How it works

  • Step 1: Collect data and create engagement

    Our App UX has been developed using the behavioral analysis of 10+ million end users, rich visual design, a dynamic interface with smart news, and an engaging loyalty program. All this works to ensure that every third guest will use your restaurant app.

  • Step 2: Turn engagement into revenue

    Activate CRM mechanics that lead to revenue growth: targeted campaigns with 30-50% conversion rate, mobile marketing automation tools, and mobile ordering.

Case studies that prove results

 

Hooters

  • KfC

  • Pizza hut

  • hooters

  • burger king

  • kfc

KFC

To measure the sales impact of the app, KFC chose 2 comparable locations (e.g., similar seasonality and marketing strategy). The mobile app pilot was launched in only one of these locations. The comparison of incremental revenues during 1 year showed an average 12% revenue growth at the location with the mobile app after the app was launched.

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KFC took the Gold Award in the “Return on CX” category at the 2016 Loyalty360 CX Awards in Denver, CO.

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37%

App penetration in sales after 2 months

12%

Same-store incremental revenue growth

272%

App project ROI after 1 year

  • Pizza Hut

Pizza Hut

The main objective for Pizza Hut AmRest (the largest restaurant operator in Europe) was to build a True Loyalty of Millennials in a highly competitive environment by creating a unique digital experience. Due to a mobile loyalty app, which was launched in 9 restaurants, Pizza Hut got a personalized channel to communicate with guests and launch campaigns with high conversion rates.

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Pizza Hut won the 2017 Loyalty360 Customer Loyalty Awards in “Loyalty or Rewards Program” category in Orlando, FL.

  • 24%

    Automated Birthday greetings

    guests visit Pizza Hut after receiving in-app birthday coupon

  • 12%

    Win-back campaign

    guests visit Pizza Hut after receiving in-app birthday coupon

  • 43%

    Lotteries

    targeted users engaged with “lottery ticket” campaign

  • 50%

    Increasing visit frequency

    active guests made an additional visit to redeem the coupon

  • Hooters

Hooters

The goal of Hooters loyalty app is to engage customers by offering them items from the menu as meal complements instead of price based rewards. This created a strong, personalized, emotional brand-customer relationship and led to 31% app penetration and 43% check increase. No wonder Hooters app are is loved by guests — high app NPS definitely proves it!

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Hooters received the Gold International 360 Degree Award at the 2016 Loyalty360 CX Awards in Denver, CO.

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31%

Of guests use mobile loyalty card with every order

+ 43%

Average check increase for app users as compared to a non-user

+ 61%

Hooters app’s NPS, which is above the industry benchmark

  • Pizza Hut

Burger King

Mobile app works in more than 300 locations of BURGER KING in Russia. The main features of the app are mobile coupons and a referral program. The referral program based on viral promotion in social media helped to achieve over 5M app installs in 30 months that were converted in active app users.

5,207,979

Installations after 30 months

60%

Say they started visit BURGER KING® more often because of the app

4.6

Highest app rating in the industry

  • 611,922

    Guests recommended Burger
    King to their peers

  • 1,577,490

    Posts on social media after
    30 months

  • 1,767,886

    App installs from
    recommendations

  • 3

    App installations from each
    recommendation

We value partnerships built on setting and achieving outstanding business KPIs

Features tailored to your business goals

The LoyaltyPlant platform is modular and allows us to analyze and design
the perfect loyalty and food ordering solution according to your business goals

 
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Mobile Loyalty Program

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Mobile Ordering

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Targeted Marketing Campaigns

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Mobile Marketing Automation

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Service Quality Control

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Referral Program and Social Media Integration

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Cross-Marketing

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Insightful automated analytics

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Mobile Loyalty Program

Bonus loyalty program is more about emotions and less about bargain-hunting and savings. As a result, you get a dramatically high loyalty program penetration and low cost of the loyalty program.

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Mobile Ordering

This module creates an in-app delivery ordering service and a pre-ordering system — a new channel of sales and therefore another revenue stream for your business.

LoyaltyPlant’s mobile ordering was designed to maximize the percentage of customers who order via the mobile app. To achieve that, the user interface displays gorgeous mouth-watering pictures of food to the customer and overall ordering process is designed to be much simpler than a phone call or a website order.

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Targeted Marketing Campaigns

The module helps to collect a significant amount of feedback by offering guests to leave a comment at appropriate time and by providing them with a user-friendly interface to do so.

You can respond to a negative review quickly, win back the customer, and don’t let the negative feedback end up at Yelp!

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Mobile Marketing Automation

Campaigns are launched automatically when certain conditions are met. This allows you to catch your guests right at the moment when they are making a decision. Campaign mechanics: Automated Birthday greetings Bounceback coupons Automated “win back lost guests” campaigns Location-based technology (geofencing) to help spur-of-the-moment decisions

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Service Quality Control

Using this module, you can launch targeted marketing campaigns to selected audience segments. The module’s flexible targeting options allow you to switch from broadcast marketing to personalized marketing, based on specific user behavior.

Detailed campaign results with ROI analysis are displayed within the CRM system in real-time.

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Referral Program and Social Media Integration

This module includes viral and gaming mechanics, which encourage your guests to share the app and your brand’s news with their friends on social media. The module also helps to build user activity within your online communities with minimal effort on your part.

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Cross-Marketing

The “cross-marketing” module helps you monetize the app’s substantial user database, attract new customers to the restaurant, and lower the loyalty program costs.

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Insightful Automated Analytics

Numerous analytics dashboards will provide you with a variety of statistics like demographics, gender, age, languages, city of origin, etc. You may customize your loyalty program enrollment survey in order to receive a necessary data to segment your customer base and narrowly target your marketing campaigns. Find out the sources of your new mobile app users, their behavioral specifics, habits and preferences which will help you highly personalize your relationships with guests as well as make data-driven strategic decisions. Track your sales and marketing effectiveness at a glance!

Partnerships

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If you are interested in partnering with us, please contact partners@loyaltyplant.com

Meet us at the leading events

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