Restaurant Loyalty & Digital Ordering Mobile Solution
We empower innovative restaurant brands to achieve game-changing business results by building rewarding customer relationships
Trusted by leading restaurant brands in 13 countries
Restaurant Mobile Apps That Mean Business
LoyaltyPlant is a food ordering and loyalty card app solution
for restaurants worldwide with a proven track record of achieving 12%+ revenue growth
White-label restaurant mobile app
to engage restaurant guests and create strong, personalized, and emotional brand-customer relationships
CRM system
to manage the restaurant app and loyalty program; launch successful marketing campaigns based on behavioral analytics
POS integration
to create a native solution compatible with your current business ecosystem, enabling digital order processing and real-time operational feedback
Dedicated Customer Success Team
to act as your trusted advisor from day one, focused on maximizing our solution’s impact on the business
Achieve outstanding results with LoyaltyPlant
How it works
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Step 1: Collect data and create engagement
Our App UX has been developed using the behavioral analysis of 10+ million end users, rich visual design, a dynamic interface with smart news, and an engaging loyalty program. All this works to ensure that every third guest will use your restaurant app.
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Step 2: Turn engagement into revenue
Activate CRM mechanics that lead to revenue growth: targeted campaigns with 30-50% conversion rate, mobile marketing automation tools, and mobile ordering.
Case studies that prove results
Hooters
KFC
To measure the sales impact of the app, KFC chose 2 comparable locations (e.g., similar seasonality and marketing strategy). The mobile app pilot was launched in only one of these locations. The comparison of incremental revenues during 1 year showed an average 12% revenue growth at the location with the mobile app after the app was launched.
KFC took the Gold Award in the “Return on CX” category at the 2016 Loyalty360 CX Awards in Denver, CO.
37%
App penetration in sales after 2 months
12%
Same-store incremental revenue growth
272%
App project ROI after 1 year
Pizza Hut
The main objective for Pizza Hut AmRest (the largest restaurant operator in Europe) was to build a True Loyalty of Millennials in a highly competitive environment by creating a unique digital experience. Due to a mobile loyalty app, which was launched in 9 restaurants, Pizza Hut got a personalized channel to communicate with guests and launch campaigns with high conversion rates.
Pizza Hut won the 2017 Loyalty360 Customer Loyalty Awards in “Loyalty or Rewards Program” category in Orlando, FL.
- 24%
Automated Birthday greetings
guests visit Pizza Hut after receiving in-app birthday coupon
- 12%
Win-back campaign
guests visit Pizza Hut after receiving in-app birthday coupon
- 43%
Lotteries
targeted users engaged with “lottery ticket” campaign
- 50%
Increasing visit frequency
active guests made an additional visit to redeem the coupon
Hooters
The goal of Hooters loyalty app is to engage customers by offering them items from the menu as meal complements instead of price based rewards. This created a strong, personalized, emotional brand-customer relationship and led to 31% app penetration and 43% check increase. No wonder Hooters app are is loved by guests — high app NPS definitely proves it!
Hooters received the Gold International 360 Degree Award at the 2016 Loyalty360 CX Awards in Denver, CO.
31%
Of guests use mobile loyalty card with every order
+ 43%
Average check increase for app users as compared to a non-user
+ 61%
Hooters app’s NPS, which is above the industry benchmark
Burger King
Mobile app works in more than 300 locations of BURGER KING in Russia. The main features of the app are mobile coupons and a referral program. The referral program based on viral promotion in social media helped to achieve over 5M app installs in 30 months that were converted in active app users.
5,207,979
Installations after 30 months
60%
Say they started visit BURGER KING® more often because of the app
4.6
Highest app rating in the industry
- 611,922
Guests recommended Burger
King to their peers - 1,577,490
Posts on social media after
30 months - 1,767,886
App installs from
recommendations - 3
App installations from each
recommendation
We value partnerships built on setting and achieving outstanding business KPIs
Features tailored to your business goals
The LoyaltyPlant platform is modular and allows us to analyze and design
the perfect loyalty and food ordering solution according to your business goals
Mobile Loyalty Program
Mobile Ordering
Targeted Marketing Campaigns
Mobile Marketing Automation
Service Quality Control
Referral Program and Social Media Integration
Cross-Marketing
Insightful automated analytics
Mobile Loyalty Program
Bonus loyalty program is more about emotions and less about bargain-hunting and savings. As a result, you get a dramatically high loyalty program penetration and low cost of the loyalty program.
Mobile Ordering
This module creates an in-app delivery ordering service and a pre-ordering system — a new channel of sales and therefore another revenue stream for your business.
LoyaltyPlant’s mobile ordering was designed to maximize the percentage of customers who order via the mobile app. To achieve that, the user interface displays gorgeous mouth-watering pictures of food to the customer and overall ordering process is designed to be much simpler than a phone call or a website order.
Targeted Marketing Campaigns
The module helps to collect a significant amount of feedback by offering guests to leave a comment at appropriate time and by providing them with a user-friendly interface to do so.
You can respond to a negative review quickly, win back the customer, and don’t let the negative feedback end up at Yelp!
Mobile Marketing Automation
Campaigns are launched automatically when certain conditions are met. This allows you to catch your guests right at the moment when they are making a decision. Campaign mechanics: Automated Birthday greetings Bounceback coupons Automated “win back lost guests” campaigns Location-based technology (geofencing) to help spur-of-the-moment decisions
Service Quality Control
Using this module, you can launch targeted marketing campaigns to selected audience segments. The module’s flexible targeting options allow you to switch from broadcast marketing to personalized marketing, based on specific user behavior.
Detailed campaign results with ROI analysis are displayed within the CRM system in real-time.
Referral Program and Social Media Integration
This module includes viral and gaming mechanics, which encourage your guests to share the app and your brand’s news with their friends on social media. The module also helps to build user activity within your online communities with minimal effort on your part.
Cross-Marketing
The “cross-marketing” module helps you monetize the app’s substantial user database, attract new customers to the restaurant, and lower the loyalty program costs.
Insightful Automated Analytics
Numerous analytics dashboards will provide you with a variety of statistics like demographics, gender, age, languages, city of origin, etc. You may customize your loyalty program enrollment survey in order to receive a necessary data to segment your customer base and narrowly target your marketing campaigns. Find out the sources of your new mobile app users, their behavioral specifics, habits and preferences which will help you highly personalize your relationships with guests as well as make data-driven strategic decisions. Track your sales and marketing effectiveness at a glance!
Feedback from top brand marketers
hooters
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Hooters
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Pizza hut
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KFC
Hooters
After just one month of operation, we gained a deeper understanding of our guests and used this knowledge to attract new customers. We have established effective communication with customers, increasing the number of return clients by 30%. The average check of a participant of the loyalty programme is 43% higher than that of an average customer.
Pizza hut
A mobile app loyalty program has multiple advantages over traditional card-based programs: Guests always bring their smartphones with them, which means we can track all their visits to our restaurants.
An average user checks his smartphone at least 10 times a day and, thus, see our restaurant app logo on their screen, as a constant reminder of our brand. We are trying to keep abreast with the times, as we believe that the future of business belongs to the mobile Internet.
Grizzly Bar
For the last year, we've been running a test in five local cities to compare results for restaurants with the loyalty app to the ones that didn't have it. And results were quite astonishing!... In the best cases in the top restaurants, we managed to build up to 12% sales increase after launching the app compared to the restaurants where we didn't have the app. The return on the investment was also higher than we expected. And the thing I like the most: in just a couple of months after the app launch every 3rd customer was actually using the app!
